This project was my bachelor’s thesis, centered on revitalizing BK Frem’s visual identity. The goal was to modernize their look while honoring and preserving their rich history dating back to 1886.
To truly capture the essence of BK Frem, I undertook a thorough research process that involved examining old membership magazines and conducting in-depth interviews with current fans. This exploration helped me identify the key elements and colors that are significant to both the club and its supporters.
Every element in the visual identity is steeped in the club's history, contributing to a new identity that is both authentic and deeply rooted in its heritage.
The visual identity is applied to physical elements.
Below, you can see how the visual identity unfolds in motion.
Here’s a look at how the visual identity is designed to unfold across web and social media platforms.
Everything above is grounded in extensive research, which laid the foundation for the development of this identity.
